At e777 Game, your personal information is handled with care. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored and protected, and what rights you have as a player based in Pakistan.
This Privacy Policy applies to all users of the e777 Game platform, including the website at e777game.pro, the Android APK application and the iOS Progressive Web App. By registering an account, you confirm that you have read and understood how your personal data is handled.
e777 Game is an online gaming and sports betting platform operated specifically for players in Pakistan. The platform is accessible via the website e777game.pro and through dedicated mobile applications for Android and iOS. References to "e777 Game", "we", "us" or "our" throughout this policy refer to the operator of the e777 Game platform.
We are the data controller responsible for the personal information you provide when you register, deposit, play or otherwise interact with the platform. This means we determine the purposes and methods for which your data is processed, and we are responsible for ensuring that processing is carried out lawfully and in accordance with this Privacy Policy.
If you have any questions about this policy or about how your data is handled, you can contact our support team directly. Contact details are provided in Section 12 of this document.
We collect two broad categories of information: data that you provide to us directly, and data that is generated automatically by your use of the platform.
Information you provide directly:
Information collected automatically:
Why this matters: We only collect data that is genuinely needed to operate your account, process your payments, keep the platform secure and comply with our obligations. We do not collect data for the sake of it, and we do not sell your personal information to unrelated third parties.
The table below summarises the primary purposes for which we process your personal data and the legal basis we rely on for each purpose.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Name, phone, email, DOB | Contract performance |
| Processing deposits and withdrawals | Payment account details, transaction data | Contract performance |
| Identity verification (KYC) | CNIC, name, DOB, photo ID | Legal obligation / fraud prevention |
| Fraud detection and prevention | IP address, device data, transaction history | Legitimate interest |
| Customer support | Account info, support correspondence | Contract performance |
| Responsible gaming monitoring | Gameplay history, deposit data, session data | Legitimate interest / player safety |
| Platform improvement and analytics | Session data, device data, usage patterns | Legitimate interest |
| Promotional communications (if opted in) | Email, phone number | Consent |
We do not use your personal data for automated decision-making that produces significant legal effects on you without human review. Where automated systems are used to flag accounts for review — for example in fraud detection — a member of our team will assess the situation before any account action is taken.
All financial transactions on the e777 Game platform are denominated in Pakistani Rupees (PKR). We support JazzCash, Easypaisa, Raast, Bank Transfer, debit and credit cards and other mobile wallets. When you make a deposit or request a withdrawal, the relevant payment details you provide are processed securely.
We do not store full card numbers, CVV codes or full bank account credentials on our servers. Payment processing is handled through dedicated payment gateway providers who operate under their own security standards. We retain only the minimum payment reference data needed to match transactions to your account, handle disputes and comply with record-keeping requirements.
Important: e777 Game will never ask you to share your full card number, CVV, bank PIN, JazzCash MPIN or Easypaisa MPIN via chat, email or phone. If anyone contacts you claiming to be from e777 Game and asking for these details, do not respond and contact support immediately.
The e777 Game website uses cookies and similar technologies to keep the platform working properly, remember your preferences and understand how players use the site so we can keep improving it. Below is a summary of the cookie types we use.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Keep your session active, maintain login state and enable core platform functions | No — required for the platform to work |
| Functional | Remember your language, game preferences and responsible gaming settings | Yes, via cookie settings |
| Analytics | Understand which pages and games are most popular so we can improve the platform | Yes, via cookie settings |
| Security | Detect suspicious login attempts, bot activity and potential fraud | No — required for account security |
We do not use third-party advertising cookies or sell cookie data to marketing networks. Analytics data collected through cookies is used internally to improve the platform experience for Pakistan players and is not shared with unrelated commercial partners.
You can manage non-essential cookie preferences through your browser settings. Note that disabling functional cookies may affect your experience — for example, your game preferences may not be saved between sessions.
We do not sell your personal data to third parties. However, to operate the platform and provide you with the services you expect, we do share certain data with trusted service providers and where required by law. All third parties with whom we share data are required to handle it securely and use it only for the specific purpose for which it was shared.
We do not share your personal data with sports teams, media organisations, advertisers or any other commercial entity outside the categories listed above. Your gameplay history and account data will never be sold to a data broker or marketing platform.
We take the security of your personal information seriously. The e777 Game platform employs a range of technical and organisational measures designed to protect your data against unauthorised access, disclosure, alteration or destruction.
While we take every reasonable precaution to protect your data, no online platform can guarantee absolute security. In the unlikely event of a data breach that poses a risk to your rights, we will notify affected players as promptly as reasonably possible and take immediate steps to contain and investigate the incident.
You also have a role to play in keeping your account secure. Use a strong, unique password for your e777 Game account, enable any available account security features and never share your login credentials with anyone else.
We retain your personal data for as long as your account is active and for a period afterwards as required by our operational, legal and fraud prevention obligations. The specific retention periods for different categories of data are outlined below.
| Data Category | Retention Period |
|---|---|
| Account registration data (name, phone, email) | Duration of account + 5 years after closure |
| Transaction and payment records | 7 years from the date of transaction |
| Identity verification documents (CNIC copies) | Duration of account + 5 years after closure |
| Gameplay and betting history | Duration of account + 3 years after closure |
| Customer support correspondence | 3 years from date of last interaction |
| Security and fraud logs | 2 years from the date of the relevant event |
| Analytics and session data | 13 months on a rolling basis |
After the applicable retention period, data is securely deleted or anonymised so that it can no longer be linked back to you as an individual. If you have requested self-exclusion, certain data relating to your exclusion is retained for the duration of the exclusion period to ensure it can be enforced.
As a player on the e777 Game platform, you have a number of rights in relation to your personal data. These rights can be exercised by contacting our support team. We will respond to all valid requests within a reasonable timeframe and at no charge for a standard request.
You can request a copy of the personal data we hold about you at any time. We will provide this in a clear, readable format.
If any information we hold about you is inaccurate or out of date, you can ask us to correct it. Some corrections can be made directly in account settings.
You can request deletion of your personal data in certain circumstances. Note that we may be required to retain some data for legal or fraud prevention purposes.
In certain situations you can ask us to pause the processing of your data while a dispute or review is ongoing.
You can request your data in a portable, machine-readable format where technically feasible, so you can take it elsewhere if you choose.
Where we process your data based on legitimate interest, you can object to that processing. You can also opt out of promotional communications at any time.
To exercise any of these rights, contact our support team via live chat or email as described in Section 12. We may need to verify your identity before processing a data request to ensure we do not disclose your information to the wrong person.
The e777 Game platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that an account has been registered by a person under 18, that account will be closed immediately, all personal data associated with it will be deleted as soon as reasonably possible, and any deposits will be returned to the original payment source.
If you are a parent or guardian and you believe your child has registered on the platform, please contact our support team immediately. We will investigate and act on the matter without delay.
18+ Platform: This platform contains gambling content and is not suitable for or intended for anyone under 18. If you are concerned about a young person's access to gambling content, we recommend using parental control tools available through your device settings or mobile operator.
We may update this Privacy Policy from time to time to reflect changes in how we operate, changes in technology, or to respond to legal and regulatory developments. When we make material changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, we will notify active account holders via the phone number or email address on their account.
We encourage you to review this Privacy Policy periodically. Your continued use of the e777 Game platform following the publication of any updated version constitutes your acknowledgement of the changes. If you disagree with any material change to this policy, you should stop using the platform and contact support to request account closure.
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a concern about how your personal information is being handled, please get in touch with the e777 Game support team. We are available around the clock and aim to respond to all data-related queries within 48 hours.
For concerns related to responsible gaming tools such as self-exclusion or deposit limits, these can also be managed directly in your account settings without needing to contact support. Full details are available on the Responsible Gaming page.
Six things we do every day to keep your data safe and your account secure
Every piece of data that travels between your device and our servers is protected with TLS encryption. Your account details, payment information and gameplay data are always transmitted securely.
We never store your full card numbers or banking PINs on our servers. Payment processing is handled through secure, dedicated gateways — your financial credentials stay with your payment provider.
Identity verification protects you and every other player on the platform. CNIC verification helps us prevent fraud, stop underage access and ensure your withdrawals always reach the right person.
Your personal information is never sold to marketing companies, data brokers or unrelated commercial partners. Data is shared only with the trusted service providers needed to run the platform.
Access, correct or delete your personal information at any time by contacting support. Opt out of promotional messages whenever you like — no questions asked and no waiting period required.
We do not keep your data forever. Each category of data has a defined maximum retention period. Once it expires, your information is securely deleted or anonymised — no lingering records.
Register a free account and enjoy slots, live casino, PSL cricket betting and more — all in PKR, with fast JazzCash and Easypaisa payouts, and your privacy protected every step of the way.
18+ only. By registering you agree to our Terms and Conditions and this Privacy Policy. Please play responsibly.